john mccain was being. so we did, you know, a survey of all of our ads and said that only 15% of them or less were negative, but people were hearing those, and that's the image they got. we then said, well, the obama people were more negative than mccain. it's true, he was running more negative ads because he had so much more money, he could run the negative ads and still run a bunch of positive ads. but that's been what we're used to, the idea that there's going to be a mix of positive and negative, and the candidates genuinely worry that they're going to be seen as too negative. and so they have reputational risk and election risk at stake in their ads. the super pac ads don't have the same risk. we don't know who these people are, we don't much, you know, care what we think of them, and they are 99.9% negative. .. if you allow one person to of anonymously solely the debate any significant way, you know, there's -- >> surely the mechanisms while they're not as sharp, super pacs still to stand. that is if